Master of Business Administration (MBA) in Marketing is a 2 year program by Tribhuvan University, Faculty of Management, Central Deparment of Management.
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To be eligible for admission, applicants must:
Hold a Bachelor’s degree with at least a CGPA of 2.0 in the semester system or a minimum of 45% in the annual system.
Admission to the MBA – Marketing program is highly competitive and includes four evaluation stages:
Written Test
Conducted using the Office of the Dean T format, this exam assesses applicants' academic and analytical capabilities.
The test duration is 3 hours and 30 minutes.
Group Discussion
Applicants engage in discussions on given topics.
A panel of judges evaluates them based on leadership skills, communication, logical thinking, and conclusion development.
Individual Presentation
Candidates present their viewpoints on a specific topic to a panel.
This stage assesses their critical thinking, clarity, and presentation skills.
Personal Interview
A panel of experts assesses the applicant’s motivation, attitude, and ability to handle the academic and professional demands of the MBA – Marketing program.
S.N. | Code | Course Name |
|---|---|---|
1 | MBAM 501 | Statistics for Manager |
2 | MBAM 502 | Organizational Behavior and Talent Management |
3 | MBAM 503 | Marketing Management |
4 | MBAM 504 | Accounting for Managers |
5 | MBAM 505 | Managerial Communication |
6 | MBAM 506 | Managerial Economics |
S.N. | Code | Course Name |
|---|---|---|
1 | MBAM 508 | Managerial Finance |
2 | MBAM 507 | Corporate Governance and Business Ethics |
3 | MBAM 509 | International and Multi-national Marketing |
4 | MBAM 515 | Managing Product and Service Innovation |
5 | MBAM 511 | Consumer Behavior Analysis |
6 | MBAM 512 | Integrated Marketing Communication |
7 | MBAM 517 | Customer Relationship Management |
8 | MBAM 521 | E-Marketing Practicum |
S.N. | Code | Course Name |
|---|---|---|
1 | MBAM 514 | Basic Marketing Research |
2 | MBAM 513 | Supply Chain Management |
3 | MBAM 516 | Strategic Marketing |
4 | – | Elective I |
5 | MBAM 520 | Strategic Brand Management |
6 | MBAM 590 | Experiential Learning Project |
7 | MBAM 522 | Marketing Plan Development Practicum |
S.N. | Code | Course Name |
|---|---|---|
1 | MBAM 518 | Business Environment and Corporate Strategy |
2 | MBAM 519 | Entrepreneurial Marketing |
3 | – | Elective II |
4 | MBAM 510 | Service Marketing |
5 | MBAM 591 | Dissertation |
(Choose any two; each course carries 2 credits)
S.N. | Course Code | Course Title |
|---|---|---|
1 | MBAME 551 | Retail Management |
2 | MBAME 552 | Sales Force Management |
3 | MBAME 553 | Social Media and Digital Marketing |
4 | MBAME 554 | Sales and Channel Management |
5 | MBAME 555 | Business to Business Marketing |
6 | MBAME 556 | Agricultural Marketing |
7 | MBAME 557 | Tourism Marketing |
8 | MBAME 558 | Event Marketing |
9 | MBAME 559 | Marketing for Non-Profit Organizations |
10 | MBAME 560 | Pricing and Yield Management |
11 | MBAME 561 | Marketing of Financial Services |
Understand advanced marketing theories and strategies
Analyze consumer behavior and market trends
Develop and implement digital marketing campaigns
Apply brand management and positioning techniques
Conduct market research and data analysis
Manage marketing budgets and ROI effectively
Lead marketing teams and projects
Utilize social media and online platforms for growth
Create customer-centric marketing strategies
Develop skills in strategic sales and distribution
Understand global marketing dynamics and cultural differences
The MBA in Marketing is designed to develop essential professional skills for students aiming to thrive in today’s fast-paced and competitive business environment. The program focuses on equipping students with theoretical knowledge, analytical tools, and practical expertise vital for marketing leadership roles across various industries.
This program is suitable for students from business and non-business backgrounds and is also targeted toward early and mid-level professionals aspiring to advance into executive positions. It builds strong foundations in marketing management and related disciplines, emphasizing leadership, critical thinking, and effective communication.
Throughout the program, students will develop the skills and mindset necessary to manage business units, functional areas, and entire organizations. Learning activities include seminars, practicums, experiential projects, and dissertations, all designed to prepare students for roles in corporate marketing, consulting, and entrepreneurship. Upon graduation, students will be capable of addressing internal and external marketing challenges while leading organizations through uncertainty and change.
a. Prepare students (regardless of business background) for strategic marketing roles in businesses, government, and non-profit organizations.
b. Equip students with essential methods and systems for marketing analysis, planning, and evaluation.
c. Provide exposure to advanced marketing topics such as brand management, analytics, consumer behavior, pricing strategies, and customer-centric marketing in modern business contexts.
d. Expand students’ understanding across business functions like finance, leadership, and operations.
e. Produce marketing managers with the ability to understand and integrate diverse marketing approaches.
f. Encourage self-driven business analysts and consultants with the skills to offer strategic advisory services or launch their own ventures.
g. Instill ethical leadership values to help create mutually beneficial outcomes for businesses and society.
