Bachelor of Business Administration (BBA) (Hons) Business and Management is a 4-year program by the University of the West of England.
Duration
Discipline
Level
Affiliation
Last Updated
Foundation Entry:
10+2/CBSE or equivalent 55% and above aggregate score
A Level – Minimum 3.5 credits with 3 full credits
University Entry:
Overall 75% & above
English Language:
A minimum of 70% in English or,
IELTS Score of 6.0 with no less than 5.5 in any band
Course Title | Credits |
|---|---|
Introduction to Business and Management | 15 Credits |
Understanding Business and Financial Information | 15 Credits |
Understanding the Business and Economic Environment | 15 Credits |
Understanding Organisations and People | 15 Credits |
Course Title | Credits |
|---|---|
Understanding the Principles of Marketing | 15 Credits |
Business Decision Making for Management | 15 Credits |
Enterprise and Entrepreneurship | 15 Credits |
Contemporary Business Issues | 15 Credits |
Students starting their L4 will also have the chance to take part in our newly launched Innovate for Impact project...
Course Title | Credits |
|---|---|
Research Method for Business | 15 Credits |
Management Skills | 15 Credits |
Operations and Supply Chain Management | 15 Credits |
International Business | 15 Credits |
Course Title | Credits |
|---|---|
Introductory Business Research Project | 15 Credits |
Managing People | 15 Credits |
Accounting Information for Business | 15 Credits |
Marketing Planning and Practice (Marketing Route) | 15 Credits |
Market Analysis for Private Investor (Accounting and Finance Route) | 15 Credits |
Course Title | Credits |
|---|---|
Critical Business Enquiry Project | 30 Credits |
Course Title | Credits |
|---|---|
Managing Organisational Change | 15 Credits |
Strategic Management | 15 Credits |
Digital Marketing Communication (DMC) | 15 Credits |
Course Title | Credits |
|---|---|
Global Marketing Management | 15 Credits |
Brand Management | 15 Credits |
Integrated Business Management Simulation | 15 Credits |
Course Title | Credits |
|---|---|
Critical Business Enquiry Project | 30 Credits |
Course Title | Credits |
|---|---|
Managing Organisational Change | 15 Credits |
Strategic Management | 15 Credits |
Accounting for Managers | 15 Credits |
Course Title | Credits |
|---|---|
International Business Management Simulation | 15 Credits |
International Financial Management | 15 Credits |
Investment Management | 15 Credits |
Understand core business principles
Apply management theories in practice
Develop leadership and teamwork skills
Analyze business data for decision-making
Communicate effectively in business settings
Demonstrate ethical and global awareness
Use digital tools in business operations
Solve real-world business problems
The BBA (Hons) Business and Management program offers a comprehensive perspective on business management, aiming to equip students with in-depth knowledge of the latest trends and practices in the field.
Through interactive and participatory teaching and learning methods, the course helps students build the practical skills needed for business success. The modules are carefully designed to lay a strong foundation in business while nurturing students to become innovative entrepreneurs. Additionally, students can participate in the “Innovate for Impact” project, which focuses on developing sustainable leadership and encouraging socially responsible entrepreneurship to drive meaningful change in the world.
