The Bachelor of MICE (Event) Management (BAMM) is a four-year, 130-credit undergraduate program focused on the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The program covers event planning and design, marketing, budgeting, risk management, venue and facility management, hospitality operations, event technology, and event execution. It emphasizes practical projects, internships, industry interactions, and live event experiences to prepare students for professional careers in the event, tourism, and hospitality sectors.
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Must have passed +2 or should have equivalent degree from recognized exam board.
After completing the program, graduates will be able to:
Apply principles of MICE and event management to professional situations.
Plan, design, coordinate, and execute meetings, conferences, exhibitions, and corporate events.
Develop event budgets, schedules, logistics, and operational plans.
Apply event marketing, promotion, and customer relationship management strategies.
Manage venues, facilities, suppliers, vendors, and event resources effectively.
Identify and manage risks associated with event planning and execution.
Apply digital technologies and modern event-management tools.
Demonstrate effective leadership, communication, negotiation, teamwork, and problem-solving skills.
Develop creative and innovative concepts for events and experiences.
Apply sustainable, ethical, and professional practices in event management.
Evaluate event performance and develop recommendations for improvement.
Gain practical industry experience through projects, internships, workshops, and industry exposure.
Pursue careers as event managers, event planners, conference coordinators, exhibition managers, corporate event executives, venue managers, MICE consultants, and event entrepreneurs.
