The Bachelor in Digital Business Management (BDBM) is a four-year undergraduate program offered by Rajarshi Janak University. The program combines traditional business management with digital technologies, preparing students to manage and innovate in technology-driven business environments. It covers areas such as digital marketing, e-commerce, business data analytics, cybersecurity, digital innovation and transformation, financial management, and digital project management
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+2 Level or Equivalent Degree with at least 45 percent overall or CGPA 1.8 on a 4-point scale with a "D" in every subject
After completing the program, graduates will be able to:
Apply business management principles in digital and technology-driven environments.
Analyze and leverage digital tools to improve business operations.
Develop and implement effective digital marketing strategies and campaigns.
Apply e-commerce concepts and digital business models.
Use data analytics to support business planning and decision-making.
Apply cybersecurity principles to protect digital business assets and information.
Develop strategies for digital transformation and organizational innovation.
Manage digital projects, products, and technology-based business initiatives.
Apply financial, marketing, human resource, and strategic management concepts in digital businesses.
Identify entrepreneurial opportunities and develop innovative digital business solutions.
Demonstrate leadership, communication, critical thinking, teamwork, and problem-solving skills.
Apply ethical and responsible practices in digital business environments.
Pursue careers as digital marketing managers, e-commerce specialists, business analysts, digital transformation specialists, project managers, product managers, social media managers, and digital innovation managers.
