The BA (Hons) Marketing with Digital Communication is a four-year undergraduate program offered by Birmingham City University, UK, with a strong focus on modern marketing and digital communication. The program combines core marketing principles with consumer behaviour, content marketing, brand management, marketing analytics, digital communications, influencer marketing, marketing technology, digital enterprise, and strategic marketing. It also emphasizes practical, industry-oriented learning and professional development.
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In order to participate in the program, students must have
55% or above in +2 (or equivalent)
A minimum of 2.0 in your +2 (Science/Management) or comparable degree
First Year
Subject | Credit |
Principle of Marketing | 20 |
Developing Your Personal Brand | 20 |
Creative Concepts and Design | 20 |
Consumer Behaviour | 20 |
Finance for Managers | 20 |
Content Marketing | 20 |
Second Year
Subject | Credit |
Brand Dynamics and Activation | 20 |
Data, Insights, and Analytics | 20 |
Marketing Communication Planning | 20 |
Experience Design | 20 |
Digital Communication and Influencer Marketing | 20 |
Mar Tech and Automation | 20 |
Third Year
Subject | Credit |
Professional Placement Year | 120 |
Fourth Year
Subject | Credit |
Marketing Strategy and Leadership | 20 |
One Planet Business | 20 |
Digital Enterprise | 20 |
Digital Analytics for Marketing | 20 |
After completing the program, graduates will be able to:
Apply advanced principles and theories of marketing to real-world business situations.
Analyze consumer behaviour, market trends, and business environments.
Develop effective traditional and digital marketing strategies.
Create and manage engaging digital content and marketing communications.
Apply social media, influencer marketing, and digital communication techniques.
Use marketing analytics and data insights to support business decisions.
Apply marketing technology and automation tools in modern marketing activities.
Develop and manage brands across different markets and customer segments.
Design creative and innovative marketing campaigns and customer experiences.
Evaluate the ethical, social, sustainability, and international aspects of marketing decisions.
Demonstrate effective communication, critical thinking, creativity, teamwork, and professional skills.
Conduct marketing research and develop evidence-based solutions to marketing problems.
Pursue careers in digital marketing, brand management, advertising, marketing communications, market research, social media, public relations, and marketing consultancy.
