The BA (Hons) Business and Management is an undergraduate program designed to provide a broad understanding of business functions, management practices, and organizational environments. The program covers areas such as accounting and finance, marketing, human resource management, operations, entrepreneurship, business strategy, international business, organizational change, and sustainability. It combines theoretical knowledge with practical case studies, projects, and professional skills development to prepare students for diverse business careers.
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After completing the program, graduates will be able to:
Apply business and management theories to real-world organizational situations.
Analyze the relationships between key business functions such as finance, marketing, HR, and operations.
Evaluate business environments and identify opportunities and challenges.
Develop effective strategies for organizational growth and sustainability.
Apply financial and management information to support business decision-making.
Analyze markets, customer behavior, and competitive business environments.
Demonstrate leadership, teamwork, communication, and professional management skills.
Apply entrepreneurship and innovation principles to develop business opportunities.
Manage organizational change, risk, uncertainty, and business continuity.
Use research, analytical, and problem-solving skills to address complex business issues.
Apply ethical, sustainable, and socially responsible approaches to business decisions.
Pursue careers in management, marketing, finance, human resources, business analysis, consulting, entrepreneurship, banking, operations, and project management.
